Whole Earth Provision Co.

Established in 1970, we're an Austin owned and operated travel outfitter with an exclusive product line, committed to exacting standards and highly personal customer service. We are world travelers, nature enthusiasts, climbers, hikers and adventurers. Our employees test and evaluate merchandise, and can offer personal experience and product knowledge.

Whole Earth is a family owned business based in Texas with six stores in four cities: Austin, Dallas, Houston and San Antonio. Our stores are filled with exciting and eclectic merchandise displayed in a fun, laid back environment with our knowledgeable and friendly sales staff at hand ready to offer information or advice should you need it. A Whole Earth store is much more than just a shopping destination, it’s a fun experience. Whole Earth Provision Co. strives to offer clothing, footwear and gear of all kinds that complement and enhance your life at home, work, and school, on the trail, and traveling near and far. Our almost 50 years in business shows in our stores and online. You’ll find our merchandise is carefully chosen with quality, practicality and innovation in mind, based on our many years of experience using and selling iconic and classic brands, as well as introducing new brands and items worthy of your attention.